HELEN OF TROY

Ideas & Innovation: Helen of Troy

The Challenge

Develop a plan to increase penetration of the Helen of Troy in-ear thermometer portfolio

Our Answer

We built a CROWD of 200 UK based mothers of small children. We used the CROWD to diagnose the barriers to trial of thermometers, develop a Why? To Buy! matrix, co-create a range of product and commercial innovation concepts and validate and fine tune.

Effect

Marketing mix framework including validated product and commercial concepts, communication strategy, innovation masterplan recommendations.