We help you to build stronger brands
that beat consumer expectations again and again...
...by embedding consumers deep into your innovation and creative development processes.
Map your territory and
understand your consumers' unmet needs and jobs to be done
Tap into consumers at source and uncover valuable insights into how they behave, shop, choose, use and evaluate. Bridge the gap between your offer and their needs. What do they want from your products, brands or services? Are you meeting their needs? How can you exceed them?
Build creative ideas and relevant innovation that compel consumers to reach for their wallets
Tap into your consumers' little grey cells and inject their brain power into your innovation process. Mine their insight and imagination for inspiring ideas that feed your innovation pipeline. Collaborate with them to co-create names, claims, communications and packaging.
Improvement and validation
Make sure your consumers really love what you are making for them
Is your product, service or communication relevant and robust? Rigour-test concepts with consumers, then refine using consumer-led iteration, in real-time and at scale, to make sure it’s also compelling.
“Catalyx team, thank you for agility, close collaboration and creativity that you put into the research design! Insights are foundation for the key regional product innovation idea.”Boško PopeskovConsumer & Market Knowledge Manager – Dish Care Europe