You have a successful product that you know has potential to grow. But, a new entrant has arrived and launched in an adjacent category. You need to react.
Do you stick with what you have and try to tempt consumers across? (which was always the plan). Or do you change the proposition and go toe-to-toe with the competition?
It’s clear you’ll need to understand the unmet needs, the trial drivers and the barriers to plan the best way forward. But how best to do this in a way that gives you the deep consumer insight you need?
There are four main areas you’ll have to address with consumers and non-consumers alike:
- See what they do via visual diaries, product usage missions & in-store behavior capture
- Understand what they feel by engaging them in moderated System-1 based activities and collaborative discussion groups
- Learn what they think through online questions and tasks
- Hear what they want via 1-2-1 interviews and live chat sessions
The only way you can capture all this insight in one place via smarter consumer engagement is with the Catalyx approach.
If you would like to know more about how we can help you decide to stick or twist, please contact us below and we’ll be in touch.