Get 100's of Winning Ideas with Consumer-Centric Co-Creation

As you’ll already know (and we’ve said many times) being consumer-centric is critical to long-term success, and leads to increased profit.

But, co-creating new ideas and innovation only with your consumer makes some nervous as it can lead you to a cliff edge. On the flip side, designing without the consumer is not a great recipe for success either.

So what’s the answer? We believe you should:

  1. Co-create with consumers to get the foundational direction of where to go 
  2. Build this with your experts
  3. Work hand-in-hand with the consumer to make sure they love what is being designed.

Of course you should always do this by building a deep understanding of consumer needs, drivers and emotions as you go. Three examples of how our clients have taken this approach have been:  

  • Creating winning concepts that were ranked in the top 10% by a third party validation test by discovering, creating, meeting & evaluating with their consumers through the process
  • Developing a more personal connection between brand and consumer via claims by discovering deep emotional drivers from a 1-day consumer workshop
  • Sparking a global brand conversation by uncovering controversial ideas surfaced via a fast quali-quant approach across 4 countries

If you would like to ensure you have a process which enables the best ideas to bubble to the top and then turn them into compelling innovation, click on the button below and we can show you how.

Back to previous page