Steady yourselves. Millennials are growing up. Sure, some of them are still in the early stages of their careers and enjoying their 20’s but a whole load of them are married. And some even have kids….
This means their interests are changing and brands that might have considered themselves too “grown up” for this audience should soon be thinking about how they are going to engage this more mature, but no less digitally native, set of consumers.
And even if your core consumer is traditionally millennial, then consider how you will maintain relevance as they grow up to become the “middle aged” of the future. Here’s 4 challenges you might want to address when engaging the “grown up” millennial audience:
- How can your content be relevant against the backdrop of everything else they see?
- How can you learn what’s bugging them and when, and find out how you can help?
- How can you understand their perceptions of your brand against the marketing bombardment they face?
- How can you co-create with them to give them the opportunity to talk about, interact with, and discuss your brand?
To answer these questions we believe you have to take a flexible, agile approach to capture their behaviour, thoughts, feelings, hopes and dreams. And we believe this should be a truly consumer-centric approach if you then want to turn the findings into business building insight and recommendations.
If you would like us to show you how we tackle this challenge, please click below to arrange a quick demonstration today.